BRAND FOOTPRINT

...a world of experiential activation, high-tech event and sponsorship

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OUR CORE FUNCTIONS

Founded in 2007 by 2 leading agencies (Exp & Lowe Lintas) in Nigeria from a rich heritage of consumer experience engineering and advertising.
As a strategic partner, Brand Footprint creates lasting impressions by leading your communications campaign off an experiential idea, resulting in Brand Behaviour Change that drives ongoing Brand conversation.

Our Progress

Brand Footprint was registered as a Marketing Communications company in 2006.
We have operated for 9 years working with various multinational companies and brands cutting across Telcomms, Lifestyle, FMCG, CSDs, Alcoholic beverages, Indulgence brands, Corporate and Banking

red hot support team

OUR SERVICES

What We Do

Events

Creation and execution of events that...

Ignite Consumer passion

Transform and inspire Consumers' actions

Immerse Consumers into Brands.

Creative Design

Ideas that stand out, are simple to execute while enhancing and enriching Consumer experience.

Well thought through, ("fresh from the kitchen") ideas are key in dominating Consumers' state of mind and improving "Brand for me" rating for our Brands.

Activation

Mobile and Market activation - Deliver unique Brand experiences through experiential Consumer engagement at the Consumers' own time and space. Giving the Brand useful feedback of market scenarios and relevant data base for business planning

Promotions – promotions and incentive schemes.

Social Network Marketing – Going viral, meeting the Consumer on every available front.

Sponsorship

Portfolio strategy –Determining optimal strategic fit between Brand and property

Content creating – creating unique ownable Brand properties and property elements

Entertainment, sports and cause types

Activation – developing and executing breakthrough ideas to activate and leverage property sponsorship ROI

Our Foreign Affiliation

Our Group under the auspices of EXP Group, works in partnership with Airtel in Tanzania, Zambia and Rwanda. These relationships are ongoing, part of the Airtel brand success stories in these countries

4D Ideation Process

Brand Footprint 4 D Strategic and Ideation process. Used to define and build the consumer engagement at the intersection of the Commercial imperative and the Consumer need. System uses consumer insights to firstly understand the consumer's world from their own perspective and within their peer group environment. This insight is then overlaid onto to the Brand mission and Brand Promise to be able to generate creative executions that will build a lasting impression with the consumer and sets up conversations ( either word of mouth and/or social media platforms ) about the brand with in the consumers peer group going forward. The system goes back to measure the take out and results in a continuous improvement cycle.

Our Happy Customers

See what some of our prestigious clients say about us

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"I would like to commend you for the amazing activation at the Intercontinental Chef Table. Joe and Neil really complimented the setup and ‎I was personally impressed. Keep up the good job guys"

Ijeoma Ugamah,
Reserve Manager DIAGEO
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"Dear partner! What a great week it was in Lagos to finish with a great JWGLR launch event which couldn't have been achieved without the great team work of all parties involved. From the guest list, celebrities, music stars, DJ, to the unveil of the JWGLR bottle followed by the Torch ritual, it was all professionally handled. It was a great work done by everyone." 

Hrvoje Smiljanec,
Africa Reserve Senior Brand Manager, DIAGEO
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"This is a genuine heartfelt appreciation for what we had together on Tang. The foundation we have together set is unbeatable and ready for any heights. Thank you for being part of that important milestone. I am confident this brand is in the hands of the best team I could handpick."

SEE OUR WORKS

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  • EVENTS
  • ACTIVATIONS
  • CREATIVE DESIGNS

OUR CLIENTS

We have worked with

Over 32 brands across various market segments and sectors;

1 Telecomms brand (Airtel)
2 lifestyle brands (Durex & Gillette)
4 HHD and Appliances brands (Samsung, Blackberry, Tecno, Huawei)
3 CSD brands (La Casera, Latina & Nirvana)
13 FMCG brands (Maggi, Milo, Pampers, Dettol, Always, Mortein, Golden Morn etc)
7 Alcoholic beverage brands (Castle Lager, Castle Milk Stout, Grey Goose, Martini Rose, Johnnie Walker, Baileys & Smirnoff

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CREATING A LASTING EXPERIENCE.

100%

Globally Exposed

Locally Knowledgeable

Locally Relevant

WANT TO KNOW HOW WE CAN HELP YOU?

GET IN TOUCH

Feel free to contact us at any time.

45, Oduduwa Crescent, G.R.A, Ikeja, Lagos, Nigeria
Tel: +234-01-2933187 +234-01-2933188
www.footprint-ngr.com

 

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