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Nigeria Office

24B, Omo Ighodalo Street, Ramat Bus Stop, Ogudu G.R.A, Lagos.

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Capabilities

From Strategy to Execution:

Our Versatile Capabilities

BFP is an independent
Communications company.

We do the best work with clients who are purpose driven in the quest to solve problems, impact culture and ultimately build brands. We create work that inspires people, influences culture and builds business value.

Our network comprises of 3 offices in different continents and our work spans across several industries

Everyone and everything at BFP is driven by the creativity and a core mission to build a strong and provocative relationship between purpose-driven brands and people

Talk to us

We don’t just know social.

We live it. We breathe it

Our method for uncovering and nurturing a brand’s purpose is structured around five key steps, each of which plays a vital role in shaping your overall strategy.

  • use the green dots on the right to scroll through the steps
step

1

Competitive Audit

By researching your competition and forming a comprehensive audit, we are able to discover insights in the marketplace that give our agency a better grasp of all opportunities for growth. Understanding where your competitors are weak and strong will help us form an effective strategy built on marketplace insights.

step

2

Archetype Identity​

Identifying the target market is paramount above all other strategic factors. Our process segments our audiences not only by demographics, but also by psychographics. This way we can focus not on just what makes people different, but we focus on what makes them similar. The archetypes we create enable us to communicate specific messages focused on their benefits.

step

3

Brand Vision

Without a solid vision for your brand, we cannot effectively create a practical or cohesive strategy. We start by asking a series of questions to gain a clear understanding of your goals and objectives as a brand. This process ends with a comprehensive vision statement that we keep as our primary objective when executing your brand’s creative materials.

step

4

Brand Position

The brand positioning statement is one of the most important factors in the Continuum process. We don’t just position the brand, we position the brand in the mind of the consumer. Finding gaps in the marketplace that our brand benefit can fill is the ultimate challenge to ensure your brand stands out. This statement includes the target market, the frame of reference, and the most meaningful benefit we provide to the consumer.

step

5

Brand Personality

Discovering the personality of the brand is often said to be the most informative group exercise we do for our clients. We review hundreds of words that allude to your brand’s persona and uncover the distinctive personality of your brand. This exercise gives our copywriters and art directors the tools to personify the brand.

Capabilities

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